3 Review(s)

This book is unique in the sense that it deals not only with the key concepts of media and journalism but also tackles related concepts originating from public relations, advertising, marketing, time-selling, management, etc. that students need to know as part of their syllabus. Over four thousand terms and concepts have been explained. This dictionary is designed to help its users understand the nuances of the medium they are studying. Social science students wanting to venture into media-related research would find this dictionary useful as well. It may also serve as an effective tool for promoting better inter-departmental understanding within the same media organization.