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Digital Marketing focuses on promoting products, services, or brands through online platforms and digital technologies. It covers key areas such as search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and web analytics. The subject emphasizes understanding consumer behavior, targeting the right audience, and creating data-driven marketing strategies. Students learn to use digital tools like Google Ads, Facebook Ads, and analytics platforms to measure campaign performance and optimize results. Digital marketing enables businesses to reach global audiences effectively, build brand visibility, and drive engagement in today’s technology-driven marketplace