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The growth of the Internet continues to influence our lives and businesses. Irrespective of theirtype and size, all firms and organizations are rethinking their strategies and operations. Anincreasing number of businesses are using e-commerce to gain competitive advantage. However,doing e-commerce is complex and requires understanding a vast array of topics. This bookprovides coverage of essential topics in E-commerce i.e. technology infrastructure, buildingblocks of e-commerce, online marketing, online payment systems, online business models,online business environment issues, website usability, e-commerce strategy, mobile commerce,and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this bookis global e-commerce. The book is written in simple language, provides up-to-date coverage ofmaterial and associated research, and filled with examples to support material presented. Thisbook is useful for undergrad and graduate students, professionals, and anyone looking to gain asolid foundation to continue their learning of dynamic e-commerce environment.