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Data warehouse adoption is increasing 30-40% per year, and data warehouse technology is evolving rapidly to serve new requirements. e-Data: Turning Data Into Information with Data Warehousing is the complete manager's briefing on what this technology can do today, and how to achieve optimal results. Start by understanding why data warehousing has generated so much excitement throughout the business community; review four types of decision support analyses commonly performed with data warehouses; understand how data warehouses support powerful new database marketing applications; and see data warehousing at work in a wide range of industries. Next, master data warehouse technologies, understand today's best practices for implementation and staffing, and learn the tough questions to ask vendors before you make product commitments. e-Data includes detailed metrics for evaluating the success of a data warehouse; techniques for identifying both "hard" and "soft" benefits; and "from the trenches" advice on what to do next, once your data warehouse is running successfully. For IT managers, business professionals, consultants, and others who need to understand the benefits of the latest data warehousing technology.