3 Review(s)

E-Marketing in Digital Age is a comprehensive book for students pursuing a course in Business Management. The book comprises chapters on marketing on internet, consumer behavior, product decisions, marketing research, B2B networks and e-commerce hubs, mobile marketing and legal, and IPR issues in online marketing. In addition, the book consists of several examples and case studies to understand the concepts better. This book is essential for students pursuing their postgraduate degree programme in Business Management. About Dreamtech Press Dreamtech Press has been publishing quality and comprehensive books for students, beginners and experts, professionals, IT and non-IT specialists, teachers and instructors in various fields. Their publication has been developing and publishing books for several certifications, MS Office and operating systems, programming, engineering, hardware and networking, management, finance and accounts, ERP/SAP/SAS, Multimedia/CAD/CAM, software testing and other areas. Some of the books printed under their banner are Comdex Computer Course Kit XP Edition, Computer Networks, International Marketing, Pro Biztalk 2009 and Software Testing Techniques.