Electronic Commerce with 1 Disc(Paperback, Dr.S.Ramamurthy, Dr Ashok kumar T, Dr Priya S)
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Electronic Commerce (E-commerce) refers to the buying and selling of goods, services, and information through the internet. It enables businesses and consumers to conduct transactions digitally, offering convenience, speed, and global reach. E-commerce involves key components such as online marketing, electronic payment systems, supply chain management, and customer service. It operates in various forms like B2B, B2C, C2C, and C2B models. Security, trust, and data privacy are crucial for successful online operations. By reducing costs and improving accessibility, e-commerce has revolutionized traditional business practices, fostering innovation, competitiveness, and growth in the global digital economy.