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This title was first published in 2003. Testing policies promoted by current environmental management literature, this book puts forward a new conceptual model to identify which organizational and supervisory support factors can positively influence employees to promote environmental initiatives in businesses. The model uses employee knowledge of and belief in management commitment, testing thirteen environmental policies that influence employee eco-initiatives and six sets of organizational behaviour and supervisory support factors. The book features a thorough review of relevant organizational behaviour and corporate environmental management literature, describing what motivates adoption of company policies of sustainable development, factors motivating employees to implement innovation, and learning organization-type managerial behaviours that encourage employee actions. A survey questionnaire using behaviourally-anchored rating scales enables employees to assess the behaviours of their direct supervisors without the usual biases that occur in other opinion-based surveys. The survey highlights counter-intuitive results related to information sharing and environmental policies and the author proposes recommendations for more effective future policies.