3 Review(s)

Flipkart Official Review Brad Stone looks at what made Amazon the company that it is in his book, “The Everything Store”. It speaks of how Amazon came into being and how it went on to become more than just an online book store. Jeff Bezos was not happy being just a bookseller. He wanted more and that is exactly what Stone looks at in this book. “The Everything Store” is a biography of a company who is way ahead of its time – from developing a reading device to actually making eBooks more accessible to people. The writing is fast-paced and does not get boring at any point. The book takes into account everything about the company – so it is almost an overall perspective on what went well and what did not. An interesting read for sure for followers of Amazon and how it came to being   This book is an interesting read on how the popular online store Amazon.com has changed how we shop forever. It is a revealing biography about a company that placed its largest bets on the internet. Summary of the Book While Amazon.com had originally started off with delivering books through mail, their founder Jeff Bezos was not content with being just a book seller. He wanted it to be a store which provides its customers with everything that they will ever need and he did this by trying to sell products at attractively low prices. He built a corporate structure with ambition and secrecy which has never been cracked until now. Brad Stone got his chance to get access to the Amazon employees and Bezos family members who gave him an in-depth account of live and work at Amazon. About the Author Brad Stone is a senior writer for Bloomberg BusinessWeek. He has authored a dozen cover stories on companies like Apple, Google, Amazon, Costco, Yahoo and Twitter. He graduated from the Columbia University.