From Chinese Brand Culture to Global Brands(English, Paperback, Zhiyan W.) | Zipri.in
From Chinese Brand Culture to Global Brands(English, Paperback, Zhiyan W.)

From Chinese Brand Culture to Global Brands(English, Paperback, Zhiyan W.)

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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.