Fundamentals of Entrepreneurship 1 Edition(Hindi, Paperback, Sanjay Gupta)
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Fundamental; of Entrepreneurship: An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENT 1.Entrepreneur : Meaning, Concept and Forms, 2. Entrepreneur : Meaning, Concept and Forms, 3. Leadership, Risk Taking, Decision-Making and Planning Ability of A Entrepreneur, 4. Promotion of A Venture and Opportunities Analysis, 5. External Environmental Analysis, 6. Concept of a Project and Legal Requirements for Establishment of a New Unit, 7. Sources of Raising Funds, 8. Venture Capital, 9. Entrepreneurial Behaviour and Motivation, 10. Innovation and Entrepreneur, 11. Entrepreneur Development Programmes, 12. Critical Evaluation of Entrepreneur Development Programmes, 13. Role of Entrepreneur : In Economic Growth as an Innovator and in Generation of Employment Opportunities, 14. Role of Entrepreneur : In Balanced Economic Development, 15. Export Promotion & Import Substitution, 16. Augmenting and Meeting Local Demand and Forex Earnings, 17. Small Industry : Role and Performance. SYLLABUS UNIT I : Human Resource Management : Meaning, Functions, Importance, Scope & Role, Organization of H.R.D., Personnel Policies. UNIT II :Hiring : I. Manpower planning : Determining quality and quality of personnel. II. Recruitment—Methods and Evaluation. III. Selection, Induction and Placement. IV. Promotion, Transfer, Demotion. UNIT III : Training : Meaning, Importance, Need, Methods of Performance Appraisal, Motivation and Morale. UNIT IV : Wage and Salary Administration : Meaning, Significance, Factors, Job-Evaluation, Methods of wage & Payment Including, Incentive, payments. UNIT V : Employee Benefits & Services : Concept, Objectives, Significance, Types of Benefits & Services, Fringe Benefits in India.