3 Review(s)

This book represents students to media literacy as a conceptual framework for the critical analysis of media texts that focus on race, gender, and class identity. It also explains the contemporary Indian Society on one hand which focuses on traditional stereotypes while the other undermines the same in the context of traditional power and authority. The book probes what our increasingly more culturally inclusive society implicates for media institutions, and why media must be cognizant of these demographic changes and challenges if they expect from a business aspect to survive. The author gives incisive analysis of the transformation represented through the candid lens of the camera in advertisements, television serials entertainment.