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Very little in this world gets done without persuading someone to do something. Communi- cating with bosses and co-workers; haggling with a salesperson over the price of a car; getting a friend or loved one to agree to see the movie you want to see for a change... It all takes persuasion. Yet few people have had the opportunity to master the fine art of arguing persua-sively and winning people over. Getting Your Way Every Day shows you how to easily borrow from the art of classical rhetoric to consistently get what you want in any situation, using ingenious tactics and strategies that have existed for thousands of years.. .but which few people know. This powerful, easy-to-use guide shows you how to transform arguments from shouting matches into constructive discussions, develop a rapport with even the strongest-willed of opponents, and leverage the power of reason, emotion, and character to get exactly what you want, every time. Whether you're writing a memo, delivering a speech, corresponding over e-mail, or simply speaking with someone, you'll learn how to: Convey your authority and integrity and project the most powerful and appropriate image of yourself in any given situation Evoke your audience's empathy and target their emotions—then harness those feelings into the specific outcome you want Appeal to logic and clarify the facts so that your suggestion becomes the most obviously reasonable plan of action Effectively use small talk to learn the needs and desires of the other person or group, and facilitate results by making the process more pleasant Use the four phases of "AIDA" to command Attention, create Interest, generate Desire, and prompt Action The book provides a huge variety of techniques immediately usable for any business or social situation to help you win anyone over to your point of view. Featuring real-world anecdotes and examples of time-tested strategies in action, Getting Your Way Every Day shows you how to persuade minds, win hearts, and move wills.., and achieve even your most ambitious goals on a daily basis. About The Author Alan Axelrod is the author of many popular business and reference books, including the Business Week bestsellers Patton on Leadership and Elizabeth I, CEO. He is a former professor of English who has taught classical rhetoric, from the Greeks and Romans through the Renaissance. He lives in Atlanta, Georgia. Table Of Contents PART I GET READY TO WIN Chapter 1: Profit from Ancient Wisdom Chapter 2: Look for an Argument Chapter 3: Lay It All Out Chapter 4: Be Reasonable Chapter 5: Be Ethical, Be Emotional Chapter 6: Stay Out of the Palace of Fallacy Chapter 7: Welcome to the House of Style Chapter 8: Go Beyond Words PART II MAKE YOUR CASE AND GET YOUR WAY Chapter 9 Talk Yourself into the Job You Want Chapter 10 Move Your Boss Chapter 11 Inspire Your Staff Chapter 12 Motivate Your Colleagues Chapter 13 Win Your Customers Chapter 14 Satisfy Your Customers Chapter 15 Convince Your Customers Chapter 16 Deal with Your Vendors Chapter 17 Close with Your Investors and Lenders Epilogue When Rhetoric Hits the Speed of Light Index