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Last few years has seen great human tragedy due to pandamic catastophe. Humankind has now realized the seriousness of environmental concerns and rising environmental challenges during Covid 19. This has led to green purchase behavior, with many consumers purchasing green brands or products. Hence, green consumerism has become an interesting subject for study. To understand green marketing and green consumerism comprehensively, it was necessary to undertake such a study during this time. This book has tried to understand green marketing in a holistic manner. Today, the world is in need of new decisions and innovations, which has led to a green marketing environment and the creation of a new market scenario for the potential customers. Both marketers and consumers are nowadays focusing on greener products and services. Companies are adopting green marketing practices and are producing green products that have fewer harmful effects on the environment than the conventional counterparts. This book provides the readers the understandin of the concept of green consumerism, which has given rise to numerous green marketing innovations. Overall, this book meets the requirements of researchers, academicians, marketers, and students trying to explore more about the domain of sustainable development, green consumerism, green products/services, green practices, ecological development, and so forth. This book will provide the knowledge of green marketing in a nutshell.