3 Review(s)

Hooked: How to Build Habit-Forming Products | Nir Eyal | Business, Marketing & Psychology | PaperbackUnlock the secrets to building products people can’t put down. In Hooked: How to Build Habit-Forming Products, Nir Eyal distills years of research, behavioral psychology, and design practices into a clear and powerful methodology to help you create products that users return to again and again.At its core lies the Hook Model — a 4-step process (Trigger, Action, Variable Reward, Investment) that explains how companies like Facebook, Pinterest, Slack, and Instagram embed their products into people’s habits. By following this framework, you can design features that seamlessly match user goals, evoke desire, and ultimately increase retention and engagement.But Hooked is not just about tactics. Eyal also addresses the ethical dimension of habit design, urging creators to build products that genuinely benefit users rather than exploit them. You’ll learn how to assess the “Manipulation Matrix,” draw the line between habit-forming and addiction, and make design decisions with integrity.Whether you’re a product manager, UX designer, founder, marketer, or startup enthusiast, this book offers both the mental frameworks and the hands-on strategies you need to design addictive—but meaningful—products.What you’ll learn:How external and internal triggers initiate user behaviorMethods to reduce friction and prompt actionCrafting variable rewards that sustain curiosityEncouraging users to invest (time, data, effort)Real metrics and evaluation techniques for measuring “hookedness”Ethical guidelines and the responsible use of persuasionIn an era where user attention is the rarest commodity, Hooked gives you the tools to design habit-forming experiences without falling into dark patterns. It’s become a foundational reference for top tech firms, startups, and innovators around the world.