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Completely revised  updated  include  information  Internet marketing tourism marketing marketing technology  international business Hospitality Marketing Management Fifth Edition   comprehensive  marketing   popular textbook explores marketing  themes unique  hospitality  tourism   focus   practical applications  marketing rather  marketing theory  provides readers  tools successfully execute marketing campaigns   hospitality business  matter  their specialty Special Features comprehensive resource Hospitality Marketing Management takes applied approach  exploring foundations marketing   hospitality industry   unique themes Revision highlights include chapter   Destination Marketing Expanded coverage   Internet  technology including  Internet exercises students understand  benefits implications hospitality industry Additional coverage   tourism industry Enhanced coverage  international marketing   global economy Strategies  achieve customer satisfaction through understanding consumer behavior market segmentation  positioning Glossary   terms About  The Author Robert   Professor  College  Business  James Madison University Harrisonburg Virginia David  Bojanic  Anheuser Busch Foundation Professor Tourism  University  Texas  Antonio Texas Table  Contents INTRODUCTION  HOSPITALITY MARKETING Chapter 1:  Functions  Marketing Introduction  Marketing Marketing Marketing Environment Marketing Management Cycle Marketing within  Organization Study Location Location Location Chapter 2:  Introduction  Hospitality Services Marketing Introduction  Services Marketing Service Quality Customer Satisfaction Service Trends Affecting  Hospitality  Tourism Industry Study Service Quality   Excelsior Hotel Study Service Quality  Express Airlines  UNDERSTANDING  TARGETING HOSPITALITY CONSUMERS Chapter 3:   Understanding  Behavior  Hospitality Consumers Introduction  Hospitality Consumer Behavior Factors  Influence Consumer Behavior Consumer Decision Making Model Consumer ProblemSolving Processes Consumer ProblemSolving Techniques Organizational Buyer Behavior Study Tempura Garden Chapter 4: Market Segmentation  Positioning Introduction  Market Segmentation Segmentation Variables Market Segmentation Decisions Market Segmentation Strategies Positioning  Product Service Study Segmenting  Positioning   Cruise Industry THREE MARKETING PLANNING  INFORMATION Chapter 5: Developing  Marketing Introduction Marketing Planning Process Sales Forecasting Study Planning   West wind Resort Chapter 6: Information Systems  Marketing Decisions Introduction Sources  Marketing Information Marketing Research Process Ethical Issues  Marketing Research  Study   Motel Appendix  Collection  Sampling PRODUCTSERVICE   DISTRIBUTION STRATEGIES Chapter 7:  Developing  Products  Services Introduction Planning  Products Organizing  Product Planning Product Development Process Identifying Products  Services Study Product Development Dilemma  Rocco Study  Internship Interview Chapter 8:  Managing Products  Services Introduction Product  Cycle Applying  Product  Cycle Other Product Concepts Managing  Service Environment Study Starbucks Coffee Chapter  Marketing Channels Introduction Channel Strategy Franchising Study   Shack Chapter 9:  Electronic Commerce Introduction Management Issues Related  Electronic Commerce Electronic Marketing Strategies  Tactics Study Electronic Commerce Strategy  Malone  Digital  Study Priceline Digital  Study Orbitz PROMOTIONS STRATEGY Chapter  10: Promotion  Advertising Introduction Managing  Promotional Advertising Management Planning  Evaluating Advertising Campaigns Effects  Advertising Study   Study Sandwich Shoppes Chapter 11:  Advertising  Media Planning Introduction Print Media Broadcast Media Direct Support Media Study Advertising Decisions Alexandria Chapter 12:  Sales Promotions Merchandising  Public Relations Introduction Sales Promotions Merchandising Public Relations Study Princess Suites Chapter 13:  Personal Selling Introduction Selling  Group Markets  Personal Selling Process Personal Selling Tools Ethical Issues  Personal Selling Study Atlantis Resort PRICING STRATEGY  DESTINATION MARKETING Chapter 14: Pricing Strategy Introduction Factors  Affect Pricing Decisions Broad Pricing Strategies Pricing Techniques  Procedures Segmented Pricing Revenue Management Pricing   Ethics Study  Pasta Shack Chapter 15: Destination Marketing Introduction Destination Product Development Destination Marketing Communications Destination Research  Study Paradise Valley Glossary Index