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You’re smart. You work hard. Why aren’t you more successful? You’ve seen less intelligent people leap ahead. You’re not getting results you’re capable of. The enemy of smart people is the Advantage Illusion—the belief that intelligence alone is enough to succeed. It introduces Smartness: the essential capability to recognize what matters, make better decisions, and take intentional action—so your intelligence drives results you want. Smartness enables smart people to stop underachieving and start succeeding. You’ll learn how to: - Identify your Smartness Gap—what’s helping or holding you back - Use the Achievement Cycle to build clarity, momentum, and results This book is your guide to finally becoming an achiever. “If you’ve ever felt like your brain is working overtime but your results aren’t matching your effort, this book is for you.” — Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach “Smartness is the steering that helps you drive your intelligence engine to success.” — Sean E. Brown, Career Chair, MIT Sloan Boston Alumni Association “This is the best book I’ve seen for the smart but underachieving—delivered with tough love and practical wisdom. I recommend it enthusiastically!” — Chester Elton, Author, The Carrot Principle “Success doesn’t come from being the smartest in the room—it comes from applying it smarter. This book shows you how.” — Desh Deshpande, MIT Governing Board Member You’re already smart. Learn to use it smartly... with Smartness.