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For the small business owner, the internet is the most powerful and cost effective marketing device of the 21st century. This book shows you how to: take full advantage of the web and the extensive and inexpensive range of electronic marketing tools and techniques available; resources that could make the difference between building a viable business or shutting up shop; use tried and tested strategies designed exclusively for modern small business and embryonic start-ups - to add to your existing local sales potential or to reach a global market; and, implement practical ideas for reaching new customers and increasing sales. Contents: 1. Using the internet for the purpose it was devised; 2. Why even the most unlikely small enterprises can prosper online; 3. Why the internet is tailor-made for small business; 4. How to convert your local business into a global concern; 5. The power of recognition as an expert in your niche; 6. How to become famous online as a small business owner; 7. Creating your plan of action for the internet; 8. Why marketing online is fast, easy, stress-free; 9. Why niche marketing works best for small business; 10. Why your domain name must reflect your enterprise; 11. Building a website tailored to your precise needs; 12. Creating content rich pages to lure the 'spiders'; 13. How to write sales copy that sizzles; 14. Why power keywords are germane to successful promotion; 15. How to avoid search engine positioning mistakes; 16. Snaring the 'spiders' to generate top ten rankings on demand; 17. Creating site maps to feed the spiders; 18. Flooding your site with low and no-cost traffic; 19. Converting your expertise into digital produce; 20. Using the amazing authority of zero cost articles to lure visitors; 21. The power of linking to other websites; 22. The changing face of email marketing; 23. Why you must create your own newsletter; 24. The influence of list building in attracting prospects; 25. Create your own blog and send business messages; 26. What RSS is and what it can do for you; 27. Let google Adsense add to your oline income; 28. Converting prospects into customers; 29. How to set up an online payment system; 30. Giving stuff away for free to attract visitors; 31. Test marketing your online activities; 32. How to analyse virtual footfall to improve your website; 33. Servicing your customers online; 34. What online marketing cannot do for you; 35. Channelling your online fame into offline activity; 36. Getting it all together to grow your small business rapidly; Glossary; Useful reading; Resources; Virtual bookmarks; Index.