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Negotiation is the act or process of bargaining to reach a mutually acceptable agreement or objective. Mastering effective negotiation is an essential business skill. It's about getting the best deal available, but at the same time maintaining good relationships. This practical guide from negotiation expert David Oliver provides tips, tools and techniques for getting it right. He explores and advises on every aspect of the negotiation process, including: tactics and counter-measures; handling deadlock; making concessions; enhancing your authority; getting the best deal.