How to Win Customers in the Digital World(English, Hardcover, Vervest Peter) | Zipri.in
How to Win Customers in the Digital World(English, Hardcover, Vervest Peter)

How to Win Customers in the Digital World(English, Hardcover, Vervest Peter)

Quick Overview

Rs.3712 on FlipkartBuy
Product Price Comparison
Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world. From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG