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Multani mitti or fuller's earth is used as a natural cleanser and astringent, offering a host of benefits for the skin, including: reducing oil. fighting acne. Since centuries, Fuller's Earth, or Multani Mitti has been used as a quintessential Indian home remedy for a clean, bright and revitalised skin. It is a potent healing clay with active ingredients that absorb impurities like accumulated sebum, sweat, oil and dirt from the clogged pores. With its natural earthy aroma, it one of the earliest substances to be used as a beauty mask.