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During the pandemic lockdown of 2020, people could still communicate and meet digitally with their loved ones. Yet upon actually meeting each other in the real world for the first time, we kept saying and hearing, "I just need a hug!" It was obvious that there was more to relationships and connecting than just seeing people and communicating digitally. The realisation of a "special factor" associated with the physical and real-world meeting, dawned. The human need for intimacy and the success of any business may be more aligned than previously thought and it could be the edge we have been looking for to beat our competition! In this book, I’ll discuss the insights unearthed, as businesses struggled to sell to intimacy-starved customers. I’ll be covering important concepts like building loyalty and trust through connections with both employees and customers. I will explore this "human factor" and show you how to leverage it to survive and thrive in the new age of business, post-pandemic. I’ll take you on a journey into the science, psychology and theory behind human connections and what they mean to the success of a growing business.