3 Review(s)

This book is about  Information Technology and about Retail Management.  This two dimensional approach leads to the biggest advantage of reading this book. Information Technology is so deeply entrenched in business processes that many regard it as a `black box, i.e., they know what goes into a computer system and what comes out. But they do not know how the input is processed. In such a scenario, it is vital that retail professionals understand the perspective that different participants have towards technology. This book attempts to explain technology from multiple perspectives. For instance, in explaining the Cash Register, the perspectives of the customer, manager and operator are explored separately. Salient Features  Demonstrates applications of technologies used in various functions in the retail industry CRM, ERP, POS equipment, RFID, SCM and so on Brings in a lot of personal experiential insights to discuss bottlenecking, and ways to get around them Discusses important topics like credit card fraud, e-tailing in India etc Uses an array of pedagogical aids: Case studies with class assignments, Case Discussion Questions, Concept Questions, etc