3 Review(s)

"Innovation and Design Thinking: A Strategic Guide" is a practical handbook designed specifically for undergraduate and postgraduate students across universities. Through concise chapters, this book introduces the human-centered Design Thinking approach, exploring mindsets and methods for each phase - from understanding user needs and market trends to generating innovative concepts and prototyping solutions. Packed with real-world case studies and hands-on activities, it equips students with tools to reframe challenges, identify opportunities, and develop creative offerings. Whether pursuing engineering, management, or design disciplines, this book serves as an essential resource for harnessing innovation and nurturing an entrepreneurial mindset through the power of Design Thinking.