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Globalization of business and the absolute imperative to achieve a global competitive focus is the greatest single challenge confronting managers of most firms. Importantly, what separates international business from domestic business management is not so much the changing procedures, principles and techniques of business, but rather the overall context of business.This textbook creates the context of International Management from an Indian perspective. Salient Features Learning Objectives Thought Provoking Cases Real World Examples Global Challenges Discussion Questions Student Assignments