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International Marketing, authored by Rakesh Mohan Joshi, is a comprehensive text that has been designed to help MBA students who are specializing in marketing. Some of the topics discussed in the book are: theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing and trade logistics. The book comes with a CD-ROM that contains certain forms of international trade transactions. About Oxford University Press Oxford University Press is a renowned publishing house that develops and publishes high quality textbooks, scholarly works, and academic books for school courses, bilingual dictionaries and also digital materials for both learning and teaching. It is a division of the University of Oxford. The first book was locally published in the year 1912. Some of the books published under their banner are India’s Ancient Past, Atkins’ Physical Chemistry, Companion to Politics in India, Sociology: Themes and Perspectives and Common Mistakes at IELTS Advanced…and How to Avoid Them.