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If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.Table of Contents:Part I: Understanding Today's Internet MarketingA Holistic ApproachHow Search Engines WorkBusiness and Visitor GoalsPart II: Month 1 - Evaluate and ResearchWeek 1: Evaluate Your SiteWeek 2: Understand Basic SEOWeek 3: Jump into Keyword ResearchWeek 4: Leverage Principles of Sales and MarketingPart III: Month 2 - Develop Content that ConvertsWeek 5: Understand Content Comes FirstWeek 6: Create Content that ConnectsWeek 7: Master the Science of Online PersuasionWeek 8: Improve ConversionsPart IV: Month 3 - Develop Good Site ArchitectureWeek 9: Create Effective Site NavigationWeek 10: Design for AccessibilityWeek 11: Identify Technical RoadblocksWeek 12: Focus on the Important DetailsPart V: Month 4 - Expand Your Reach and Measure ResultsWeek 13: Build LinksWeek 14: Add to Your Business with BlogsWeek 15: Get Friendly with Social MediaWeek 16: Develop a Complementary Pay-per-Click CampaignWeek 17: Measure, Measure, MeasureWeek 18: Analyze for Action