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A Joint Venture (in Internet Marketing) is defined as “mutually beneficial cooperation between website owners”. Many times, Internet Marketing Joint Ventures are entered into between an individual who has developed a new or innovative product or service and an established Internet Marketer who has spent considerable time developing their mailing list and their reputation. This type of agreement is a win-win situation. The Joint Venture gives the developer of the new product or service access to potential customers that they would not otherwise have access to and the experienced Internet Marketer gains access to new products or services that the members of their list can benefit from. Both the product/service developer and the established Internet Marketer make a profit that neither of them would have made without the other and that is the very essence of the Joint Venture. By joining forces and combining resources, skills and talents, a Joint Venture allows all parties to achieve more than any of them could have achieved alone. The fact is that Joint Venture is one of the jealously guarded secrets of successful Internet Marketers. Joint Ventures are certainly not a new concept. They have been around since the beginning of Internet Marketing.