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The subject of innovation has become a permanent fixture of the current political and economic discourse across the globe. In fact, the belief that economic growth is driven by innovation is common. The first half of the book adopts the viewpoint of the innovator through the details of the innovation's development journey. The second half advances this journey, where the actual running of an innovation business. Key Features: Provides a complete road map which breaks down the sequence of activities to transform the idea into a product Presents techniques for quantifying scope of work, time and cost estimates of each task, resources, and go/no-go decision schemes. Identifies the many pitfalls of the design process. Discusses the proactive management of risks and leads readers through the step-by-step process of securing the first few clients up through the ultimate commercial roll-out WAV offers a downloadable unit transformation process template, slide presentations covering a direct accountability concept, and 40 TRIZ design principles that will aid users on their journey to success.