Key Management Models The 60 Models Every Manager Needs To Know(Paperback, Marcel Assen)
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Key Management Models, Second Edition brings together 61 of today's most widely-used management tools in one concise, practical, up-to-the-minute handbook for working business professionals. In 61 brief, straight-to-the-point chapters, this book demystifies both classic and leading-edge tools for optimizing strategy, tactics and operations in areas ranging from supply chains to marketing. The authors summarize the "big idea" behind every tool, then briefly describe exactly when and how to use it. Drawing on decades of experience as consultants, they also offer realistic insight into each tool's limitations and drawbacks. A global best-seller in its first edition, this book has been thoroughly revised from start to finish. Twenty-seven new management models have been added, ranging from strategic human capital planning to innovation circles, value stream mapping to Kotter's Eight Phases of Change. In addition to eliminating obsolete models, the authors have thoroughly updated their coverage of dozens of widely-used approaches, including benchmarking, process redesign, BCG Matrix, Kotler's 4Ps, SWOT,7S,Porter's Five Forces, balanced scorecards, competing values, scenario planning and many more. Whether you're a manager who must apply unfamiliar models and decode unfamiliar jargon, a consultant starting a new project or an MBA candidate preparing for a career, you'll rely on this book constantly - today and for years to come.