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Organic Cotton Bed Sheets How does it feel to be close with nature? Bound by its beauty and abundance. Introducing to you, Theo our simple and subtle range. Theo gives you the lightness and the softness of your t-shirts. If sleeping can get this casual and cool, isn’t it amazing? Its an everyday luxury. Inspired by the coastlines and mighty oceans, this collection is filled with the voices of nature. Treat yourself to the love of nature! Why Organic? Conventional cotton accounts for 25% of the world’s insecticide market and 10% of sale of global pesticides, making it the most pesticide-intensive crop grown on the planet. In India, it accounts for 55% of the pesticide usage even though it only occupies 5% of farm land. 100% Organic Cotton Bed Sheets. Kural33 uses only 100% organic certified cotton, as certified by the Global Organic Textile Standard (GOTS) and the benefits are: Grown without the use of any synthetic agricultural chemicals such as fertilizers or pesticides. Never uses genetically modified seeds. Conserves soil though crop rotation. Retains water more efficiently thanks to increased organic matter in the soil. Controls weeds through physical removal rather than chemical destruction. Controls insects by maintaining a balance between “pests” and their natural predators through healthy soils.