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Social Psychology means the scientific study of how we feel about, think about, and behave towtard the people around us and how our feeling , thoughts and behaviors are influenced by those people. So, if businessmen can know social psychology, they can learn consumer behavior, even how consumer behavior can bring ther business growth in behavioral economic view. This book can explain how and why any kinds of businesses need to learn social psychology into order to help them to increase customers number when recession occurs to themselves countries, even how and why society needs to learn social psychology in order to help our future country development more easily.