3 Review(s)

A self help book for those seeking out entrepreneurial action, Making The Move makes no bones of redefining this genre of business enterprise. Here entrepreneurship becomes more than a career choice and the authors egg readers into realizing the latent potential within themselves and the financial market. Summary Of The Book Make The Move: Demystifying Entrepreneurship begins with a definition of the instrument of entrepreneurship. Entrepreneurs are the resilient leaders behind every successful enterprise and the authors do much to uncloak that breed of all assumptions. The book is divided into three sections where the first deals with motivating readers into making the move. Here it plays out the initiation of the entrepreneur into the essential tools and tips that are handy to realising a vision. Whether it be understanding finance or human resource management, the book doesn’t leave many stones unturned. The second part is a personal journey of the authors as they recount their accounts in starting up Appin technologies. Here, as throughout the rest of the book, the authors use simple analogies and explanations to get across their point. Juxtaposing vision against realities and circumstances, Make The Move: Demystifying Entrepreneurship shows how it is possible to move past the latter. The third part deals with various entrepreneurs who are success stories in their  own right as they dispense lessons unique to their experiences. Ambika Pillai elucidates on the importance of self learning while Arjun Malhotra offers advice on the business instinct that he considers most important. There are a number of contributors in this section from different walks of businesses such as fashion, software and dance among many others. With a delicious recipe for success, Make The Move: Demystifying Entrepreneurship balances narrative and matter in a invigorating manner and this is the success of the book itself. With only a slim 158 pages to its credit, it sure packs in a lot of content. About The Authors Ishan Gupta is a well known Entrepreneur, Motivator and Speaker. He has authored one book, Make The Move. He graduated from N.S.I.T. in 2004 but began foraying into entrepreneurship even before this event. After this, he worked in Edinburgh for a while before returning to India. He co-founded the Appin Knowledge Solutions, and is presently the Chief Marketing Officer of the company. He has also been part of the initiative to start up a marketing and advertising company, Chiralseven Innoworks. He is currently pursuing his MBA from Stanford University. He is a well recognized voice and writes for several supplements of top newspapers like Hindustan Times and Times Of India. Rajat Khare is an Author, Entrepreneur and Speaker. Apart from Make The Move he has co-authored another book, MTG The Secret Of Success in Competitive Examinations. Khare is a graduate of IIT-Delhi after obtaining the 26th rank in IIT-JEE. He is the CEO and co-founder of Appin Knowledge Solutions. Appin is a global Information Security company that was incubated inside IIT, Delhi. He is known as an expert of IT Security and Ethical Hacking.