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Managerial Economics & Financial Analysis is designed keeping in view the JNTU syllabus. This text will be useful to all engineering students needing to familiarize themselves with managerial economics and financial analysis. This aims at making the subject comprehensible for the students. The textbook offers students a lucid introduction to the subject. This book blends simple language and lucid explanations to facilitate easy comprehension and learning of the concepts. Key Features 1. Conforms to the JNTU syllabus and covers topics comprehensively 2. Includes rich pedagogical features such as examples, end-of-chapter exercises, illustrations, and exercises and questions to test the learners understanding of the topics discussed 3. Incorporates a multitude of neatly labeled and visually appealing illustrations and figures 4. Includes illustrations/exhibits to encourage hands-on and practical exposure Table of Contents 1. Introduction to Managerial Economics 2. Elasticity of Demand and Demand Forecasting 3. Theory of Production and Cost Analysis 4. Market 5. Types of Industrial Organization and Introduction to Business Cycles 6. Introduction to Financial Accounting 7. Interpretation and Analysis of Financial Statement 8. Capital Budgeting