3 Review(s)

Marketing is one of the most essential activities of any business enterprise. In today’s competitive era, the success or failures of most of the businesses depends to a large extent on the efficiency of handling marketing operations. That’s why it will be required to know about various marketing principles and fundamentals in these days. The book is intended to be used by students of commerce at undergraduate level and post graduate level. However, this book is very useful for other management courses like BBA, MBA, PGDBM, PGDM etc. It can even be used by students of other discipline as a ready reference to get a primary idea of marketing.