3 Review(s)

The book brings out the various theories and practices in the area of MarketingManagement in a very simple and lucid manner making it easy to understand. The conceptsare explained in detail and have been substantiated with examples. Also it incorporatescaselets and to give students an insight into the real life business scenarios. Care has beentaken to ensure that all topics mentioned in the syllabus have been covered in totality.Different types of questions have been given at the end of each chapter. In addition thereare application or project based questions that will help students to apply the theoreticalconcepts.