3 Review(s)

Marketing Management: 1. Marketing—Meaning Micro and Macro Meaning, Characteristics, Nature, Scope, Evolution and Development, Functions, Importance and Selling Vs. Marketing 2. Marketing Concept—Meaning, Traditional and Modern, Evolution, Forms, Social Responsibility and Importance and Marketing Concept 3. Marketing Management—Meaning, Objectives, Functions, Responsibilities, Marketing Management in Developing Economy and Difference between Marketing Management and Sales Management 4. The Concept of Marketing Mix 5. Strategic Marketing Planning—An Overview 6. Marketing Environment—Meaning, Macro and Micro Components and their Impact on Marketing Decisions 7. Market Segmentation and Positioning 8. Consumer Behavior AND Buyer Behavior 9. Consumer Versus Organizational Buyers and Consumer Decision-making Process 10. Product—Meaning, Concept, Definition, Importance, Classification, Major Product Decisions, Product Product Mix, Product Line, Product Simplification and Diversification 11. Product Identification—Branding, Trademarked, Packaging and Labeling Decisions Etc. 12. Product Life Cycle—Concept, Stages, Strategic Implication, Extension, Affecting Factors, Position of Profits, Utility and Importance 13. New Product Development and Consumer Adoption Process 14. Pricing Decisions—Meaning, Components, Nature, Factors affecting Price Decisions or Determination, Pricing Decisions, Process, Non-price Competition, Objectives, Pricing Strategies, Pricing Policies, Price Changes, Price Determination of a New Product, Price Determination Steps Procedure, Pricing Methods, Importance or Advantages, Discounts and Rebates 15. Channels of Distribution or Distribution of Intermediaries 16. Wholesaler or Wholesaler Distribution Management 17. Retail Distribution Management 18. Physical Distribution Management 19. Promotion Decision 20. Personal Selling 21. Advertisement Management 22. Sales Promotion 23. Marketing Research—Concept, Definitions, Nature and Scope, Types, Objects, Organizational Structure, Significance Advantages, Process, Limitations, Methods, Importance, Marketing Research in India including Importance 24. Marketing Organization 25. Sales Organization 26. Marketing Control and Audit 27. Management of Sales Force—Selection, Recruitment, Training and Remuneration of Salesmen 28. Supervision and Control, Motivation and Performance Appraisal of Salesman 29. Sales Forecasting 30. Determination of Sales Quotas and Sales Territories 31. Social, Ethical and Legal Aspects of Marketing 32. Marketing of Services 33. International Marketing 34. [Marketing Information System MIS] 35. Consumerism, Consumer Protection, Role of Government and Voluntary Organizations, Importance, Drawbacks and Suggestions 36. Green Marketing, Cyber and Marketing Relationship