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This edition of Evans and Berman's Marketing Management text continues its savvy transformation into a state-of-the-art multimedia package. The title, Marketing Management, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, cases, career material, etc. Key Feature All of the opening vignettes are new. The vignettes deal with major events in the history of some of the world;s leading companies, including Walt Disney, General Electric, Toyota, Boeing, DuPont, Dell, Subway, American Express, Anheuser-Busch, Tiffany, and Microsoft. All Integrative Cases are new. All data and examples are as current as possible. Table of Contents Part I: An Introduction to Marketing in the 21st Century 1. Marketing Today 2. The Environment in Which Marketing Operates 3. Developing and Enacting Strategic Marketing Plans 4. Information for Marketing Decisions Part II: Broadening the Scope of Marketing 5. Societal, Ethical, and Consumer Issues 6. Global Aspects of Marketing 7: Marketing and the Internet Part III: Consumer Analysis: Understanding and Responding to Diversity in the Marketplace 8. Final Consumers 9. Organizational Consumers 10.Developing a Target Market Strategy Part IV: Product Planning 11: Basic Concepts in Product Planning 12: Goods Versus Services Planning 13: Conceiving, Developing, and Managing Products Part V: Distribution Planning 14.Value Chain Management and Logistics 15. Wholesaling 16. Retailing Part VI: Promotion Planning 17. Integrated Marketing Communications 18. Advertising and Public Relations 19. Personal Selling and Sales Promotion Part VII: Price Planning 20. Considerations in Price Planning 21. Developing and Applying a Pricing Strategy Part VIII: Marketing Management 22. Pulling It All Together: Integrating and Analyzing the Marketing Plan