3 Review(s)

Arguing for a paleocybernetic approach to current media studies debates, Nicolas Salazar Sutil develops an original framework for a new media ecology that embraces the primitive, the prehistoric, and the brute. Paying serious attention to materials used for cultural mediation that are unprocessed, unexplained, and raw such as bones and limestones, Salazar Sutil posits that advanced industrialisation of new media technology has prompted countercultural movements that call for radical new ways of transmitting culture, for instance through an experiential and high-tech appreciation of prehistoric landscape heritage. The future calls for a Palaeolithic awareness of living landscape as medium for the embodied transmission of cultural imaginaries and memories. The more media technology spurs mass forms of instantaneous media communication, the greater the need for primitive knowledge of earthling body and earthly landscape, our prime media for sustainable cultural transmission.