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This second expanded edition of Media Ethics is aimed at sensitizing aspiring media students to issues faced by working professionals. It offers a theoretical rationale for acting in an ethical manner and provides practical guidelines as well. About the Author Paranjoy Guha Thakurta is an eminent journalist with 30 years' experience and has worked across print, Internet, radio, and television media. He has worked with a number of leading publications including Business India, Business World, The Telegraph, India Today, and The Pioneer. He has also directed documentary films and produced radio programmes. He teaches at various educational institutes and is a renowned consultant, speaker, and trainer. Salient Features New chapters on paid news and reality television Revised chapters on introduction to media ethics, media market, new media, and ethics of advertising New annexures on the scandal surrounding the News of the World reality TV show on engineering education media coverage of the November 2008 Mumbai attacks, etc. New case studies on the murder of Father Mario Ross and the flawed placement of advertising Table of Contents Preface to the Second Edition Preface to the First Edition Acknowledgements 1. Introduction 2. Truth, Fairness, and Objectivity 3. Sources of Information 4. Sensitivity 5. Privacy 6. Media Market 7. Paid News: Corruption in the Indian Media 8. Media Laws 9. Ethics of Reality Television 10. Sting Journalism 11. The Internet and Beyond: Web 2.0 12. Ethics of Advertising 13. Ethics of Public Relations 14. Media Freedom Index