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Agar Agar is used as 100% vegetarian substitute for Gelatin in the food industry. The usage is fast gaining ground due to the worldwide shift for products of vegetable origin. Agar Agar has been used for many centuries as high performance gelling agent. Agar can also be used as thickening agent, emulsifier and stabilizer in the manufacture of confectionaries like gums, caramels, marshmallows etc. Agar Agar is used in dairy products like yoghurts, ice-creams, mousses, chocolate milks, custard tarts, custards etc.