3 Review(s)

David M. Kreps’s Microeconomics for Managers is based on an extraordinarily successful course taught to first-year MBAs at Stanford’s Graduate School of Business. It represents the most modern text available for Managerial Economics. Stressing game theory and strategic thinking, the book underscores the connections between contemporary microeconomics and the business world of the twenty-first century. Often driven by lengthy, integrated case studies, the narrative shows prospective managers how economic models can yield practical answers to common business problems.The narrative is driven by case studies and reference to actual companies and industries, among them General Motors, United Airlines, Microsoft, Amazon.com, and Xerox. Certain chapters are sure to appeal to prospective managers – Price Discrimination, Porter’s Five Forces, Risk Sharing and Spreading, Signaling and Screening, Credibility and Reputation, and Economics and Organizational Behavior.