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Every business needs to accurately assess its own strengths and weaknesses against those of its competitors, direct or indirect, in order to create a winning strategy. Mind the Gap introduces the author’s tried-and-tested strategic model, the Dice Matrix, which will enable you to do just that. This simple business tool will allow you to stress-test your weaknesses, compare your performance against customers’ perception and also highlight the strengths you provide as a business. You can input your own set of criteria to gain a valuable, tailored overview of the necessary actions for achieving success. Using examples and evidence collected from over 100 experts from a variety of business sizes and types, the author provides groundbreaking insights into key issues and challenges, from customer needs to market perception. Mind the Gap provides the essential tools required for any business owner, director or manager to implement a detailed gap analysis of their business and to create a strategic plan for long-lasting growth and success. About the Author Susannah Schofield is a senior leader within a national blue chip company, directly managing a successful sales team of over 200 people and responsible for the delivery of £200 million targets every year. As the youngest appointed female director within her chosen industry, Susannah has demonstrated an incredible level of business acumen throughout her career, which has gained her the respect of her team, her peers and the business community. Driven by her great passion for business and all that it encompasses, Susannah fulfilled her entrepreneurial dream in 2010 and founded her own business, which has enjoyed incredible success since its inception. Susannah is now a successful leader in both the corporate and SME markets and she has utilised her unique position to be able to offer support to other organizations looking to strengthen their business strategically. Table of Contents Chapter 1: Setting the scene Chapter 2: Lies, more lies and statistics! Chapter 3: Quotes from the famous, infamous and wise Chapter 4: Killer questions: their thoughts, your business Chapter 5: The world tomorrow: embrace the future Chapter 6: The world’s gone crazy: a sign of the times! Chapter 7: The Matrix: what people really think Chapter 8: The Dice Matrix Model: time to succeed Chapter 9: This way to success... Index