Multinational Retailers and Consumers in China(English, Hardcover, Gamble J.) | Zipri.in
Multinational Retailers and Consumers in China(English, Hardcover, Gamble J.)

Multinational Retailers and Consumers in China(English, Hardcover, Gamble J.)

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This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.