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This book New Trends in Marketing Strategy deals with different aspects of marketing. It covers an overview of recent trends and practices followed by various organisations. The book in its present form is intended to satisfy the requirements of teachers and practicing managers. It deals with recent trends; Direct Marketing, Internet Marketing, Digital Marketing, Event Marketing, Promotional Strategies (Pust and Pull Strategy), Lead Generation Strategy, Customer Retention Strategy, Customer Acquisition Strategy, Traditional Methods of Marketing, Communication Strategy, Conventional and Unconventional Tools of Promotions, Marketing Strategy in various stages of product life cycle, Personal Selling Strategy, Motivation Strategy, Sales Meeting and Goal Setting Strategy, Compensation Strategy and Media Strategy. Altogether it comprises of fifteen chapters. Salient Features Presents the material in a simple way It is an up to date text with a proper blend of theory and practice The book will prove to be very much useful for MBA/MMM/PGDM and other postgraduate students of Marketing and Managers Marketing as well. About the Author Prof. Krishna Mohan Sharma is M.com., M.B.A. (Marketing) from BRA University, Muzaffarpur and MPM from Barkatullah University, Bhopal, PGDBM from Bhartiya Vidya Bhawan Mumbai and Post Graduate in Marketing Management from IGNOU, New Delhi. He is also pursuing his Ph.D from Symbiosis International Deemed University, Pune. His thesis entitled Study of Organized Retailing and its impact on Unorganized Retailers with special reference to FMCG Products in select area of Pune. He also worked as Area Manager in various organizations like Reliance Telecom Ltd, Exide Industries Ltd and Nilkamal Plastic Ltd etc. His other publication includes: Sales Management and Personal Selling from same publication house. He has also published a number of research papers in Interantional Referred Journals and presented quality research paper in Interantional Marketing Conference in Paris. At present he is working as Assistnat Professor-Marketing in D.D.Y. Patil Institute of Management, Ambi Talegaon-Dabhade Pune. Vineeta Deolia is a Trainer in the field of Communication Sill and Soft Skill. She is M.A. (English), M.P.M., B.Lib. As a Visiting Faculty. She has to her credit rich experience of taching for students of postgraduate management courses in several management institutes affiliated with Pune University. Her research-based papers are published in referred Journals of high repute. She is Co-Author of this book and contributed few important chapters as per her specialization.