3 Review(s)

This volume examines how foreign firms, which are entering or operating in various Asian countries, have responded to the obstacles and opportunities which were identified in the preceding volumes of this series. There is an overview chapter and seven case studies of Canadian and American-based businesses. The studies cover a variety of sectors such as telecommunication, finance, and engineering services. The authors highlight a range of issues that have to be resolved when operating in particular countries. The outcome of the bargaining process on entry into another country, for example, or the approach taken in personnel relations, can be critical to success or failure.