Performance Measurement of New Product Development Teams(English, Hardcover, Yu-Ching Lin Erin) | Zipri.in
Performance Measurement of New Product Development Teams(English, Hardcover, Yu-Ching Lin Erin)

Performance Measurement of New Product Development Teams(English, Hardcover, Yu-Ching Lin Erin)

Quick Overview

Rs.5808 on FlipkartBuy
Product Price Comparison
Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.