3 Review(s)

The management of small and medium-sized growing companies face many problems as they try to expand activities Planning for growth is based upon practical experience with a number of developing companies and identifies the key areas which must be tackled to ensure growth is successful, including finance, marketing, and forward planning. Particular emphasis is given to the need for forward planning which is crucial as it can offer a framework within which the other areas can be addressed. The author suggest the business development planning process as an approach which is suitable for growing companies. Managers are taken through the various stages of preparing a business development plan and are given practical examples to show how it can be implemented in any growing company.