3 Review(s)

Stroll through the past and learn the fusion of pop culture and business. One of the legends of both writes about the others. From Walt Disney to Bill Gates, from Burt Bacharach to Howard Hughes, from Steven Spielberg to John D. Rockefeller, and from Col. Harland Sanders to Steve Jobs, this is the comprehensive study of pop icons, historical innovations and business pioneers. "Pop Icons and Business Legends" embraces the past, with direct relationship to the future. Enjoy this first hybrid book. This is history, cultural enlightenment and business innovation, all rolled in one, plus a dynamic panorama of non-profit and humanitarian contributions to society.