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The NTA along with UGC has formulated the Central University Entrance Test (CUET) to enrol students for undergraduate and postgraduate courses in various Central Universities. The importance of CUET has become even more pertinent as the curriculum is now modelled as per NEP 2020. Pearson’s CUET Prep Essentials series is perfectly in line with the recent CUET exam guidelines. CUET (UG) Business Studies sums up the fundamentals of the discipline in simple, concise and easy to comprehend language. The book comprehensively touches upon principles of business, management of business and nitty-gritties of economics in business. The chapters are fully supported with figures, tables, illustrations and data for lucid understanding. The book has been designed with a special feature ‘Chapter At A Glance’ - a ready reckoner for the aspirants to provide a point-wise synopsis of the entire chapter.