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Principles of Microeconomics is a comprehensive book for undergraduate students of Economics. The book comprises of chapters on basics of microeconomics, theory of consumer behavior and demand, production, costs, and competitive markets, imperfectly competitive markets, pricing and employment of inputs and general equilibrium, efficiency and public goods. In addition, the book provides detailed examples for the readers to understand the concepts better. This book is essential for those aspiring to pursue business management. About Oxford University Press Oxford University Press is a renowned publishing house that develops and publishes high quality textbooks, scholarly works, and academic books for school courses, bilingual dictionaries and also digital materials for both learning and teaching. It is a division of the University of Oxford. The first book was locally published in the year 1912. Some of the books published under their banner are India’s Ancient Past, Atkins’ Physical Chemistry, Companion to Politics in India, Sociology: Themes and Perspectives and Common Mistakes at IELTS Advanced …and How to Avoid Them.